In the world of manufacturing and wholesale, the term “Minimum Order Quantity” (MOQ) is often encountered. But what does it mean exactly, and why is it so important for businesses and customers? MOQ refers to the minimum quantity of products a customer must order to initiate a production process. This threshold is set by manufacturers to cover their costs and remain profitable. In this blog, we delve deeper into what MOQ is, why it exists, and the benefits and drawbacks for both producers and consumers.

What is MOQ?

MOQ, or Minimum Order Quantity, is the smallest amount of products a manufacturer is willing to produce in one batch. This can range from a few dozen to thousands of units, depending on the type of product and the manufacturer. The purpose of an MOQ is to ensure that production is economically viable for the manufacturer.

Why does MOQ exist?

The reasons behind setting an MOQ are mainly economic in nature:

  1. Cost Savings: Producing in larger quantities lowers the cost per unit, as fixed costs are spread over more products.
  2. Efficiency: Large orders make the production process more efficient, as machines and workers can continue to operate without interruptions.
  3. Inventory Management: Manufacturers do not want to hold unsold inventory. An MOQ helps them manage their inventory better.

Advantages of MOQ

  1. Lower Cost per Product: Larger orders reduce production costs per unit, which can result in lower selling prices for customers.
  2. Consistent Quality: Large production quantities often ensure consistent product quality because the same processes and materials are used.
  3. Better Customer Relationships: Maintaining an MOQ helps producers build strong relationships with customers who place regular large orders.

Disadvantages of MOQ

  1. Higher Upfront Payments: Customers often need to make a larger upfront payment for their orders, which can be a financial challenge for smaller companies.
  2. Inventory Risk: Companies that cannot sell the MOQ may be left with excess inventory, leading to storage costs and potential losses.
  3. Less Flexibility: MOQs can exclude small businesses that cannot purchase large quantities of products, making them less flexible in their inventory management.

Balancing MOQ and Price at Clothly

An important aspect to understand is that a lower MOQ often leads to higher costs per unit. This is because the fixed costs of production are spread over a smaller number of products. Manufacturers need to recover these costs, resulting in higher prices for smaller orders.

At Clothly, we strive to balance MOQ and price effectively. We offer a low MOQ of 50 pieces. While the costs per unit might be higher than larger orders, the quality remains the same as with a 100+ MOQ. If customers seek better pricing, placing an order of 100 pieces can instantly reduce the cost by €5 per unit. This flexibility allows our customers to choose the best option for their needs, without compromising on quality.


The concept of Minimum Order Quantity is essential in the manufacturing and wholesale industry. It offers both advantages and disadvantages for manufacturers and customers. By understanding the MOQ well, businesses can make better decisions about their purchasing strategies and optimize their relationships with manufacturers. For specific questions or more detailed information about MOQs, you can always contact our customer service via WhatsApp.

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